Cómo poner una empresa, fácil, en Perú

Recientemente decidí empezar la aventura de tener una empresa propia.

Investigar los detalles del proceso fue bastante tedioso y hasta frustrante. La información que hay en internet es contradictoria en ocasiones, excesiva e innecesaria en otras, y los consejos que muchas personas te dan están normalmente desactualizados por un par de años (tu amigo empresario puede que haya puesto su empresa hace 5 años).

No pretendo que esto sea un tutorial, pero me pareció que sería útil poner por escrito los pasos, a grandes rasgos, que seguí para lograr que la empresa exista.

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El sábado estuve en la marcha en favor de la aprobación de la #UniónCivil.

La UniónCivil es un proyecto de ley que permitiría a personas del mismo sexo recibir y ejercer (casi) los mismos derechos que una pareja heterosexual tiene.

Esos derechos son cosas que suenan tan obvias como: herencias, decisiones médicas, financieras. Es el primer paso a una total igualdad ante la ley y el estado.

Como siempre, hay un grupo de personas en el lado incorrecto de la historia. Por ignorancia, o hasta malicia, le cuesta a muchos entender por qué esto es importante.

Pasó con la abolición de la esclavitud, con el voto para las mujeres, con el divorcio.

La historia le va a dar la razón a aquellos que hoy votan y apoyan la igualdad de derechos para todos.

Algunas fotos que tomé en la marcha:


Link Pack #07

Where will all the traffic go?
Ampliar pistas es una idea popular cuando el progreso y la efectividad se miden en cemento, pero no necesariamente es algo que se necesite.

Este artículo muestra algunos casos de “demanda inducida” en vías, es decir, cómo cuando amplías una vía lo que pasa es que más autos la usan y por lo tanto se termina llenando de nuevo.

La idea ya se conoce y discute hace tiempo, pero lamentablemente es una idea bien difícil de hacer popular con votantes cuando existe una asociación tan fuerte entre cemento y efectividad.

Whenever the general public hears about a proposal to remove part of a inner-city highway, they part into two initial camps.

A minority immediately understand the benefit and historical precedents for removing portions of these highways. However, the majority of people initially support the status quo and cry out, “OH GOD, WHERE WILL ALL THAT TRAFFIC GO!”

Because of this fear, many cities end up reinforcing and expanding highways, which makes the traffic worse. This is called “induced demand.” When a highway becomes bigger, it draws in more traffic.

Life is a game. This is your strategy guide
Genial texto e imágenes sobre cómo enfrentar la vida, si fuese un juego.

“Because by the time most of us have figured life out, we’ve used up too much of the best parts.”

Health Experts Recommend Standing Up At Desk, Leaving Office, Never Coming Back
The Onion es chistoso. Aquí su reporte sobre lo que los expertos recomiendan en cuanto a ergonomía para tu oficina:

“(…) we observed significant physical and mental health benefits in subjects after just one instance of standing up, walking out the door, and never coming back to their place of work again (…)”

Párate, sal, no vuelvas :P.

Want to be happy? Slow down
El resumen de una entrevista sobre vivir con más pausa, y otras observaciones.


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Link Pack #06

The story of Mel Blanc being saved by Bugs Bunny
Such a fantastic and romantic story.

Mel Blanc, voice of half the Looney Tunes characters was in an car crash and hanging from a thread in a comma. And it took his characters to save him. It’s a very interestingly edited podcast too:

(…) a crazy story about Mel nearly dying in a crash on Dead Man’s Curve on Hollywood Boulevard — and about the moment two weeks later when Bugs Bunny emerged from Mel’s coma before Mel did. In fact, according to neurosurgeon Louis Conway who attended to Mel at the time, it seemed as though Bugs Bunny was trying to save his life.

The audacious rescue plan that might have saved space shuttle Columbia
This is probably the best documentary/kinda fiction article I have read in a long time. It’s a long read going over the hypothetical, and nail bitting, plan to rescue the Columbia if it ever got in trouble. It’s really intense, and something to sit down and read fully focused, book style.

“But imagine an alternate timeline for the Columbia mission in which NASA quickly realized just how devastating the foam strike had been. Could the Columbia astronauts have been safely retrieved from orbit?”

Ocean Gravity: Riding sea currents
Cool video of a sea diver “running” through seafloor currents, really cool and fascinating :).

El chavo del ocho en el infierno
This one is in Spanish, and it’s a funny take on El chavo del ocho and how it follows some classic models and myths of literature. Chespirito was very fond of classics, so this would make sense. But, of course, the whole article is written on a tongue in cheek style.

En “El Chavo del Ocho,” Bolaños, o el Camus azteca, creó su propia versión del mito de Sísifo. El chavo y compañía están condenados a empujar por una empinada colina todos los días esta piedra enorme que siempre regresa, obligandolos al tormento del eterno retorno. La piedra de Quico es cuadrada, no rueda, se desliza. Es cómico, a pesar de trágico.

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Did Bukowski really said “Find what you love and let it kill you”?

While chatting about life and meaning with my still blog-less friend Pedro, I recalled the “famous” quote which according to most of the internet was written by Bukowksi in a letter:

My dear,

Find what you love and let it kill you. Let it drain from you your all. Let it cling onto your back and weigh you down into eventual nothingness. Let it kill you, and let it devour your remains.

For all things will kill you, both slowly and fastly, but it’s much better to be killed by a lover.

Falsely yours,
Henry Charles Bukowski”

I posted about this quote and other inspiration but wasn’t able to find out if the quote was really from the poet himself, or just a typical invention of the internet.

In doubt, I simply labeled the letter to be misattributed since I had no further evidence to support its authenticity.

Turns out I wasn’t the only one to ask myself this question, but “Jef with one F” from HoustonPress actually got to the bottom of the matter:

The earliest source we could find for the phrase came from the April 1998 issue of CMJ New Music Monthly. In it David Grubbs interviewed Van Dyke Parks. Parks was asked about how he went about crafting a song, and he went on a roundabout answer involving trial and error and a fear that something wouldn’t work.

“It’s like my friend Kinky Friedman said,” mused Parks. “You’ve got to find what you love and let it kill you. I don’t think any of us should ever forget that.”

When contacted about Friedman being the original source, Friedman’s publicist Cleve Hattersley responded, “Kinky has assured me it is a pure Kinky-ism.”

I guess it’s myth busted… Up until the attribution to Bukowski. For all we know, Mr. Friedman could be pulling our leg :).


Link Pack #05

Lever Rukhin Photographs Los Angeles From His Car
Lever Rukhin shoots the sketchiest parts of Los Angeles from his car, taking a really unique perspective that helps you perceive what LA looks like, if you were in a car… An experience that is apparently common to all LA people. People drive too much in the US :-).

It’s a very interesting interview that goes well with his full site: Lev Rukhin.

What I love about this, besides the whole premise, is that Lev went the extra mile and actually hacked his car to make the images he wanted:

Phoblographer: It looks like many of these images have artificial lighting in them. What’s your gear setup, and how do you introduce so much light into the scene from your car?

Lever: About 9 months ago, I affixed a Mola beauty dish onto the roof rack of my ’75 Volvo and juice it with a profoto bi-tube. This takes a bit of practice, as making a turn changes the light completely, which I always try to keep balanced. The Canon 5D3 with a 24mm f1.4 is set up on a tripod. The strobe has allowed me to capture more detail as well as creating a somewhat surreal feel to the sets.

The Invisible Woman: A conversation with Björk
Björk is that Icelandic singer we all hear about but never really pay much attention to because her music is too smart for our simple ears. In this interview she goes over how her latest album is a very personal work, and unexpectedly (?) ends talking about how problematic it’s been to be a female auteur in her generation.

I have seen the same problem she denounces about people assuming that the male members of a team did all the work while the women just sticked to making coffee and sandwiches. I’ve worked with exceptional women that don’t get enough credit, but I’ve also worked with potentially exceptional women who don’t give themselves enough credit.

It’s a very interesting read, specially since it comes from someone who couldn’t be higher in the “art” food chain. Björk is god-damn Björk.

Only thing that bugs me is that Pitchfork decided to hold back most of the interview for publishing next month. I’ll try to go back and read it in full, but I wonder if the technique works for them or if perhaps they are missing the opportunity for a bigger impact. But I digress.

Pitchfork: The world has a difficult time with the female auteur.

B: I have nothing against Kanye West. Help me with this—I’m not dissing him—this is about how people talk about him. With the last album he did, he got all the best beatmakers on the planet at the time to make beats for him. A lot of the time, he wasn’t even there. Yet no one would question his authorship for a second. If whatever I’m saying to you now helps women, I’m up for saying it. For example, I did 80% of the beats on Vespertine and it took me three years to work on that album, because it was all microbeats—it was like doing a huge embroidery piece. Matmos came in the last two weeks and added percussion on top of the songs, but they didn’t do any of the main parts, and they are credited everywhere as having done the whole album. [Matmos’] Drew [Daniel] is a close friend of mine, and in every single interview he did, he corrected it. And they don’t even listen to him. It really is strange.

In Defense of the Selfie Stick
Miguel proposes a different take on the consequences of the selfies stick:

When you ask someone to take a picture of you, technically, they are the photographer, and they own the copyright of your picture.


All of a sudden, your backpacking adventure in Europe requires you to pack a stack of legal contracts.

Now your exchange goes from “Can you take a picture of us?” to “Can you take a picture of us, making sure that the church is on the top right corner, and also, I am going to need you to sign this paper”.

I don’t know what’s with the selfie stick hate. Let people have fun, it doesn’t hurt. If anything, it prevents them from asking you to take their photo, and if we already established you are the kind of people not a big fan of strangers, all the better, right?

Why Top Tech CEOs Want Employees With Liberal Arts Degrees
Here’s a small extra. When I decided to pursue a humanities/art formal training, I got many naysayers telling me that I was screwing up not specializing even more as a formal (titled) engineer. I argued then, and now, that if I was gonna pay for training, I might as well pay for training outside my comfort zone.

The result resonates perfectly with this article. Of course, it’s not like the thing is settled, but I can back the various quotes in there.

Working with purely technical/engineering types can be an echo chamber, and having trained myself in the humanities and arts I have become incredibly much more sensitive to the human factor of things. I used to think I was already good at this (because we hacker types have lots of confidence), but studying humanities like human communication, social conflict and development, film language, etc; it all has made me a much more capable hacker of things.

There’s also a nice argument to be made about joining the arts when you are already highly skilled on technical matters. Like Robert Rodríguez’s teacher (mentioned in his diary/book Rebel Without a Cause, which I also have to review soon) used to say (generous paraphrasing here): the world is of those who can be their own creative and their own technician.

Both Yi and Sheer recognize that the scientific method is valuable, with its emphasis on logic and reason, especially when dealing with data or engineering problems. But they believe this approach can sometimes be limiting. “When I collaborate with people who have a strictly technical background,” says Yi, “the perspective I find most lacking is an understanding of what motivates people and how to balance multiple factors that are at work outside the realm of technology.”

Interesting food for thought, specially if you know an engineer that ditches the arts as of little value for personal growth in their careers/life.

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